Advertising

Gardening TV offers local, regional and national advertising opportunities using the dynamic medium of digital screens to inform, entertain or inspire customers to purchase featured product in Garden Centres.

Large LCD screens are placed at the entrance to garden centres, in product feature areas, in restaurants and at tills – all areas with high customer footfall. Smaller shelf edge screens are placed adjacent to product displays enabling advertisers to show additional product information. Touch screen kiosks are being developed to provide in-store and product guides at the touch of a button.

The close proximity of Gardening TV’s digital screens to product ensures that customers are able to act on the content and communication immediately.

Multi-site Advertising Packages

Gardening TV’s multi-site digital network with more than 300 screens across 60 locations enables you to build a cost efficient regional or national advertising campaign.

LCD Packages:

Combined package of LCD screens in entrance areas, feature areas, restaurants and at the till
Advertisement shown twice an hour for a minimum of eight hours a day equal to 2,400 exposures per month per garden centre
Weekday/weekend copy split and day-parting

Shelf Edge Screen Packages:

7" x 11" shelf edge screens mounted adjacent to product displays
Solus advertiser content
Motion sensor audio

Gardening TV also offers creative services, campaign research and evaluation for local, regional and national advertisers.

The key benefits of Gardening TV are:

High visibility for in-store offers and promotions
Capturing the attention of gardeners when they are ready to spend on gardening and leisure products and services – a focused and tightly targeted audience
High exposure of advertisements through frequent broadcast – advertisements are shown twice an hour for a minimum of eight hours a day to equal 2,400 exposures per month per site
Targeting matched to distribution strategy – local, regional or national campaigns using our network of garden centres
Flexibility to screen different advertisements during the week and the weekend to take into account the differing customer profile
Communication and campaign effectiveness research

Local Advertising

Gardening TV offers local advertisers the opportunity to promote local product and services to their immediate community. Customers are attracted to local promotions that save them time and money and are keen to support local businesses and initiatives. Visitors to garden centres tend to be affluent and active members of the community.

The benefits of advertising on for local advertisers are:

High visibility of screens particularly when customers are queuing at the till
Unique local community content including local news, traffic and weather
Engaged local audience with a propensity to spend
Advertising produced by the Gardening TV team to your specification
Copy changes to keep your content fresh and engaging

Creating Your Advertisement

Our expert team of designers offer a creative service to adapt existing creative materials and can originate new material for your advertisement on Gardening TV. We can work with your in-house design team or creative agency to ensure your advertisement has maximum impact and effect on each customer.